Management team title change
Within Waterman Aspen, the management structure undertook a title change in 2003 to align itself with recognized titles throughout the rest of the Group. Regional Managers, responsible for Profit Centres within Waterman Aspen, became Divisional Directors. More senior Area Managers, responsible for geographical areas within Profit Centres, became Associate Directors. The Area Manager title was retained for those staff stepping onto the WA managerial ladder for the first time, generally having lesser relevant experience than the Associate Directors.