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Waterman Aspen shortlisted in 2 categories at Global Marketing Excellence Awards

Waterman Aspen merchandise

Waterman Aspen is incredibly proud to make the shortlist at the Global Marketing Excellence Awards in two categories – Best New Brand Campaign and Campaign of the Year!

The Global Marketing Excellence Awards, hosted by the Chartered Institute of Marketing, celebrates the creativity and innovation delivered by organisations, teams and individuals that is vital to the success of marketing.

The shortlists recognise the execution and success of Waterman Aspen’s new brand campaign which was launched across all internal and external platforms in June 2022. This involved the delivery of a new logo, website and a suite of digital and print assets with a refreshed, clean and modern aesthetic. It also involved a complete overhaul of their mission, vision and values which were launched internally to colleagues to help drive success and future-proof the business.

The launch of the new brand has allowed Waterman Aspen to go from strength to strength and to position themselves as a people-focused employer. The new mission, vision and values have helped inform a number of initiatives including the launch of the Equity, Diversity & Inclusion team, a Menopause policy and more.

Waterman Aspen worked with several creative experts to help deliver the entire campaign, including Source Design, J&PR and The Jools Payne Partnership.

Nick Richardson, Director from Source Design commented: “In the early creative process we collaborated with The Jools Payne Partnership to work on repositioning and redefining their mission, vision and values and in turn produce clear messaging that portrayed the Waterman Aspen brand clearly and effectively, as well as future-casting for the company’s ambitions. Integral to the rebrand was a new website where we engaged J&PR to write on-brand, SEO friendly web copy that rang true to the objectives of the project. It has been an absolute pleasure to work with Waterman Aspen throughout the project, modernising their identity with a rebrand that now gives them a sense of ownership.”

Kirsty Smallman, director of J&PR, also said: “We were delighted to work alongside Source Design as copywriters for the new website, guided by Waterman Aspen’s clear brief for how they wanted their brand, vision and values to be presented.”

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